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IMPACT Paradigm Associates

Results that matter, because you matter.

Here at IPA, we believe everyone has an impact on those they encounter. Our passion is to make a lasting, positive difference, and to leave a legacy of value.

We recognize that to accomplish goals or dreams, all people and organizations use paradigms - their way of understanding the world, and their set of rules and beliefs. ​

IPA works to uncover your paradigms, see your organization from different angles, and help you innovate new solutions so you can leap forward. 

We provide evidence-based, culturally appropriate, and creative results.



We work with you by defining your unique problems and situations, crafting a proven strategy specifically designed to give you success.

Ready to dive in?

Meet who you're working with below!

The IPA Team


Krista Kniker


Krista is an business entrepreneur, who has started three successful companies in the Commonwealth of Virginia. She has a long, distinguished career listing positions such as a marketing director for financial investment and advertising companies, culminating as the Director of Catalog Marketing for Discovery Communications. Krista was one of the first female investment brokers for a Fortune 100 investment company and is a respected and trusted adviser to C-level leaders in government and commercial organizations. 

Ted Kniker

Executive Vice President

Ted Kniker is an internationally recognized expert and leader in organizational performance improvement, with extensive executive leadership roles in the public and business sectors. His work as Chief of Evaluation and Performance Measurement at the U.S. Department of State was recognized by President George W. Bush, benchmarked by the Office of Management and Budget (OMB) and the Government Accountability Office (GAO), and called a best practice by the State Department’s Office of Inspector General (OIG).


He brings over 30 years of cross-sector and cross-functional team experience to his clients. Ted has led the nation's leading think tank for government performance, accountability, and transparency, and developed innovative approaches to measuring social impact and return on investment of hard to measure programs. He also has served as a Malcolm Baldrige National Quality Award Examiner, applying research-based continuous improvement from a systems perspective.


IPA brings together a global associate network of senior-level, like-minded consultants, facilitators, trainers, and coaches to partner with our clients to ensure they are making a difference.

Need more information? Check out our Services we offer.

Ready to get started? Let's get you on the path to making positive change. 

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